After driving brides and wedding planners to a private events page on the The Skydeck website, we felt that particular part of the site deserved more of a focus. The Skydeck is an incredible spot to host a wedding, and we wanted to do what we could to help couples envision their big day.
With that, we created a microsite that includes breathtaking visuals of weddings at the Skydeck, as well as a clean presentation of FAQs and how to get in touch for more information. It also includes an easy-to-use appointment scheduler.
Campaign Goal
Generate leads through the ‘Get in Touch’ appointment scheduler form. With a limited budget we needed to effectively reach the key audience, engaged couples and brides, to result in the highest quality visitors.
Strategy
We created a highly targeted paid social media ad campaign on a network where engaged couples and brides are most likely active and interacting. With experience on previous campaigns, we knew we could achieve high exposure and quality click-throughs for a lower cost-per-click. In addition to paid advertising, we created an account and featured listing for The Skydeck as a ceremony and reception venue on one of the top website platforms for wedding and event planning.
Results
Using highly targeted social media advertising has delivered better quality traffic to the site and leads have more than doubled compared to four months ago. In the past two months alone, total leads have increased by 67%, and in just one month leads specifically from the campaign rose over 200%.
This is an ongoing campaign, and as we evaluate and optimize the Weddings at The Skydeck social media advertising campaign, the traffic and leads generated continue to improve.
