We’re proud to announce another addition to our ICE App lineup: LifeBridge.
LifeBridge Health is a system based out of Baltimore, Maryland and includes multiple hospitals, facilities, and services.
Check out their version of the ICE App for iPhone here and Android here.
In recognition of Heart Month, Sherman Health came to us wanting one measurable outcome when the month was done: more Healthy Heart CT Scan signups in February 2013 than they had in February 2012. Read more…
Seigle’s Cabinet Center is the largest distributor of kitchen and bath products in the Chicagoland area. They carry the best brands known for their consistent performance, quality, selection and value.
In late 2011 Seigle’s introduced a granite and solid surface countertop program, which has been a tremendous success. They formed a partnership with one of the market’s largest and highest quality granite fabricators in order to offer customers the convenience of one supplier for cabinets and countertops.
With the success of this program, we recently created a microsite that focuses specifically on countertops and highlights the value of purchasing them through Seigle’s.
The Chicagoland Countertops by Seigle’s website was designed with the original Seigle’s site in mind but has an updated look and feel. The site is easy to navigate and offers customers more detailed information about countertop materials, brands and color options. It also includes photos of completed projects, as well as a contact form for questions or to schedule a free estimate.
After just a month since being launched, Chicagoland Countertops by Seigle’s has already seen measurable success attracting customers who are remodeling a kitchen or looking to replace their current countertops.
Visit ChicagolandCountertops.com to explore the full microsite!
As one of the largest international placing agencies in Illinois, Lifelink has helped place more than 4,000 children with loving families since 1984.
Lifelink International Adoption is a non-for-profit organization that has established and maintained a reputation for individualized service, the quality and professionalism of its staff and a commitment to be available throughout the adoption journey and beyond.
With its work being focused on serving families and children, the Lifelink website was in need of a makeover.
That’s where we came in. We redesigned the website to fully encompass the work of the organization, as well as to better reflect its individualized services and quality employees.
You can see a few Before & After screenshots below. Simply click on an image to enlarge it.
Old Home Page
New Home Page
Old Contact Us Page
New Contact Us Page
Our ICE (In Case of Emergency) App was created for hospitals, health systems, physician groups, and any other healthcare related organization. The app can be branded for each group to include their own colors and logo. Once designed, groups can offer the branded app in app stores. Our growing roster of ICE Apps is featured below, along with the total times it has been downloaded. For more information feel free to contact us.
This app is so useful because it has the potential to save lives. Emergency responders such as paramedics are trained to look for an ICE contact in the phone of the person in need. Unfortunately, most people have their phones locked. This app allows the ICE contact to be clearly displayed across the lock screen for paramedics to see. The app also allows users to input allergies and medications. It also lists your hospital’s nearby locations including a map display.
Total Downloads*
iTunes Version: 21,075
Android Version: 4,568*(data as of 1/6/2013)
Our hospital clients who have created a branded ICE app have found success by marketing the app to their audience through eblasts, Facebook, signage around the hospital, mobile advertising and even billboards and bus ads. Providing the app to their patients and those in their service area positions the them as a current, high-tech hospital. The ICE app is offered to patients as a free service and sends the message that the hospital cares about the safety of their community.
With the power of online search engines such as Google and Yahoo/Bing, it’s not uncommon for consumers to browse for a product or service without leaving the comfort of their home. While PPC (Pay-Per-Click) advertising is a great tool to help increase traffic to your website, what happens when visitors leave your site without signing up for the e-list, making an appointment, or answering another call to action?
One word: Remarketing. Your visibility doesn’t have to end when visitors leave your website. This powerful tool can help you reach people who have previously visited your website but may not have taken action. It will not only help you stay engaged with your target audience, but it will keep your product or service top of mind when they’re ready to buy. This case study highlights just one of the clients we’ve accomplished this for already.
Since working with Crown Community Development, our web marketing program has successfully increased the number of leads and the number of sales at several of their master planned communities. And Highland Woods, a Crown Community in Elgin, IL, is one of the best selling communities in Chicago’s northwest suburbs. In an effort to help Highland Woods remain a best selling community, we took their online visibility a step further with remarketing.
The Immediate Deliveries page on the Highland Woods website and blog receive a lot of traffic. Visitors browse for information on the sites, but don’t always take the next step, which is defined as signing up for the e-list, making an appointment, or visiting the community. This remarketing campaign is designed to keep Highland Woods and its immediate delivery homes present in the minds of consumers and, ultimately, continue increasing the number of leads and sales.
We’ve programmed the sites so that if a visitor has been to those pages, when they are browsing other sites, the tool recognizes that the person visited a Highland Woods site and our ads are more likely to display. You may have noticed that some websites you recently visited are suddenly popping up in advertisements on completely different websites. That’s remarketing.
In a Highland Woods example, after visiting the Highland Woods website without taking action, I saw the below ad while browsing in Chicago Tribune’s Real Estate section.
So when a consumer is ready to purchase a home, Highland Woods is more likely to come to mind. The person seeing the ads is now more likely to revisit and take the next step toward becoming a homeowner.
Thanks to this remarketing effort, we have successfully increased visibility and stayed engaged with our target audience. The remarketing campaign is just getting started, and it has already brought thousands back to the Highland Woods website as they searched the web.
Whether you are a retail vendor, looking to increase appointments or registrations, building an e-list, or simply branding, this gentle nudging of people who have visited your site is something we can help you accomplish.
If you want to learn a little more about remarketing, you can view another example of how it works here.
If you’re interested in taking your online visibility a step further with remarketing, contact us here. And if you’re not quite ready for remarketing, we offer plenty of other web marketing services.
Pinterest isn’t applicable to what you do and you can’t seem to get much interaction in the roomful of simultaneously shouting people called Twitter, but Facebook is different. You have meaningful interactions on your Facebook page, the people who head to your website from there stay for a long time, and the Likers continue to add up.
What if I were to tell you things have changed?
In a hugely successful article entitled “Facebook: I Want My Friends Back”, Dangerous Minds examined the puzzling recent page addition Facebook calls Promoted Posts.
It’s a very interesting and sometimes scathing article that compares Facebook page statistics before and after Promoted Posts went live. It also points out that, coincidentally, Promoted Posts were introduced at just about the same time the Facebook IPO underwhelmed, leaving the social media giant looking for new sources of revenue.
The story cites owners of Facebook pages who rely on their page traffic to thrive and have seen their businesses floundering if not flat-out failing since Promoted Posts were introduced in Spring of 2012.
Read the full Dangerous Minds article for all the info, but in summation, your Facebook messages now reach roughly 15% of your total audience. And to decide how much of the remaining 85% you want to reach, you first have to decide how much you’re willing to spend to promote your post.
There’s plenty of outrage about this new development, but what infuriates us at DC Interactive the most is this: Facebook is using an antiquated, impression-based model to fuel Promoted Posts. That is a turn-of-the-century, greedy business tactic that favors revenue over loyal users.
So what’s the solution? Many people are saying “I’m going to find a new Facebook,” but frankly, there isn’t one. It’s the most influential and powerful social media site, still a must-have for every business.
The solution then becomes a strategy of not putting all of the company eggs into the Facebook basket. The businesses being hurt the most by Promoted Posts are the ones who don’t have the ability or the time to take advantage of other ways to target their audience.
DC Interactive Group is a full-service interactive agency. We understand how important it is to put time and effort into a beautiful website, a great blog, Pay-Per-Click advertising, remarketing, email marketing, SEO, mobile apps and marketing, and even alternative sources.
If your Facebook traffic has been frustrating you, contact us here. We’ll get a conversation started with you about what you need.
Seigle’s Cabinet Center is the largest distributor of kitchen and bath products in the Chicagoland area. In the three years since being reacquired by the Seigle’s family, the company remains the market leader in supply of cabinetry to the new construction market and their consumer and remodeling segments have grown dramatically.
A few years ago, we were hired on to manage social media for the company. We established a blog, monthly eblast, a Facebook page, Twitter handle, LinkedIn accounts, and a Pinterest account. We utilize these networks to communicate with interested people, build valuable relationships and to help promote Seigle’s. We’ve recently added another site to this list– Craigslist.
We began posting on Craigslist to promote Seigle’s new Outlet Center, where customers can get 70% off cabinets, granite and other Seigle’s products. Although we chose ‘For Sale’ as the type of listing we were posting, our original intention was to raise awareness about the Outlet Center, not to directly sell an item or product.
The original Outlet Center post immediately returned impressive results with 650 views in just one month of being active. Since that initial success, we regularly update existing posts, and continuously add new posts to help sell showroom product displays and/or promote new outlet stock.
To measure its success, we track each listing on various analytics sites, and each has helped to effectively increase business and awareness. We’ve been utilizing Craigslist for less than a year, and it’s already the number three referral source of all time to the Seigle’s Cabinet Center blog. It has nearly tripled the amount of Facebook referrals to the blog. Year to date, Craigslist referrals are almost inline with traffic received from various PPC campaigns.
Craigslist has not only turned out to be an effective online marketing medium, but it has increased foot traffic to Seigle’s Outlet Center and Showrooms. The client couldn’t be happier with the business Craigslist continues to bring to Seigle’s Cabinet Center.
For over 10 years, Excel Health has offered medical care and physical therapy to employers, athletic organizations, and the community of Bedford Park, IL and its surrounding neighborhoods.
Its facilities are state-of-the-art, its staff is highly trained, and its principal doctors are board certified, but up until recently, the Excel Health website did not properly accentuate the best features of the clinic.
That’s where we came in! Below you’ll find a handful of Before & After screenshots. Click each image to enlarge it. And if you have an outdated website that needs a cost-effective makeover, click here to contact us! Read more…
Crown Community Development meets the challenges of creating memorable master planned communities. A signature Crown Community includes multiple neighborhoods, a community clubhouse, pool, sport court, bike trails, and playgrounds. They have a unique perspective on the mission and mechanics of master planning, which has led to significant participation in major developments from Florida’s Gulf Coast to Chicago’s North Shore.
WaterGrass, located in Wesley Chapel, Florida, is one of their newest communities. The beauty of the community is brought to life with Crown’s signature touches and attention to detail, which we wanted to carry through to their new site.
We redesigned the WaterGrass website with the goal of creating an updated look and feel that match the appeal of a signature Crown Community while remaining user-friendly.
Old WaterGrass Homepage:
New WaterGrass Homepage:
The site has many added features and tools including a CMS, which enables admin users to easily update/add content, add images to content, add text links, PDF downloads and YouTube embedding. We’ve also added a ‘Contact Us‘ and ‘Join Our Elist‘ page making it easy for potential buyers to receive more information.
The WaterGrass Community Map has been completely revamped. Its added interactivity allows potential buyers to easily view the full community layout, learn more about the individual neighborhoods and about the builders within each.
Old Community Map:
New Community Map:
It’s safe to say the new, user-friendly website now matches the beauty of the WaterGrass community. Check out the site: www.crown-watergrass.com
Sherman Hospital has a big network of physicians—over 600 in all. We work closely with the Heart & Vascular Center there (and one physician in particular for his popular Ask the Cardiologist series) to help visitors get advice from the web they can trust.
So when a number of orthopedic surgeons expressed interest in having a presence on Sherman’s blog, we were excited for the opportunity to give even more credibility to the hospital’s online presence. Read more…
Little Company of Mary Hospital and Health Care Centers is a not-for-profit Catholic community hospital that provides the latest surgical, inpatient and outpatient facilities. Their commitment to providing care for the sick, including those with cancer, has manifested itself through The Cancer Center at Little Company of Mary Hospital and Health Care Centers. The hospital is also historically known as the “Baby Hospital” and have celebrated the birth of nearly 200,000 babies.
Little Company of Mary offers phenomenal services and compassionate care which is one of the many features we wanted to carry through to their website. We recreated the Little Company of Mary Hospital website with the goal of creating an upgraded look that is easy to navigate for both patients and staff.
Hospital sites can contain a lot of information and get confusing when its difficult to find. As you can see, the old site had an outdated look and was difficult to find what you needed. On the new Little Company of Mary website we wanted to provide easy navigation so you can efficiently find what you’re looking for.
Old Little Company of Mary Homepage:
New Little Company of Mary Homepage:
The new homepage has an updated design and is much easier to navigate. The home tabs, such as ‘Quick Links,’ provide quick navigation to various areas of the site. One of the many added features and tools is the ability for patients to easily submit testimonials that are viewable on the bottom bar of the site. Also, a new, enhanced online bill pay is included, giving patients a quick option for paying their bill. One of the features also includes a CMS, which gives staff the ability to add/update/delete pages and control menu pages so they can easily and effectively update the site with new information.
Check out the site: www.lcmh.org
