Seigle’s Cabinet Center is a quality cabinet retailer in the Chicago area. Established in 1881 as a lumber company, Seigles grew to be one of the top 50 building materials dealers in the country. In 2005, Seigle’s was acquired by Stock Building Supply. Stock exited the market in 2009, and Mark Seigle reacquired the cabinetry operation, the largest distributer of kitchen and bath products in the Chicago market.
A few years ago, we were hired on to manage social media for the company. Since Seigles had been out of the public spotlight for a few years, and the public had recently started migrating online, the move made sense.
“This program reaches our targeted markets in a very expedient and efficient manner. Since selling my business in 2005 and buying it back in 2009 there has been a total paradigm change from traditional forms of media to web marketing. As of this year we have ceased all forms of marketing except for web marketing based on its potency.”
-Mark Seigle
We established a Twitter handle, Facebook page, blog, and a monthly eblast. We have helped to grow their list of eblast contacts to be sure we could communicate with interested people. And we have built and helped to foster valuable relationships using Linked In. The relationships we build through these networks continue to help Seigles obtain new customers, including directly traceable connections that have allowed Seigles to bid on large projects.
We also have helped to create and promote quarterly incentives for customers. During 4th quarter 2011, new customers who spent $7,500 or past customers who increased their prior purchase amount by $7,500 would earn a free iPad2. Seigles ended up giving away 74 iPads—well above the hoped for 40—and during the promotion had their best sales month on record.
Client Requirements
In October 2011, as Sherman Hospital’s annual events for Breast Cancer Awareness Month took place, the Sherman marketing team came to us with a question. Is it possible to motivate men, those notoriously stubborn creatures, to care about their personal health and wellness?
Using social media as the foundation, we were tasked with creating an online campaign that would increase user activity, promote the hospital’s trusted voice, and in general, get people talking.
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Our client, Sherman Health, was interested in creating a larger “Fan” base on Facebook. At the time, a lot of hospitals in the area had been promoting giveaways featuring iPads. So instead of walking the beaten path, we chose to give our promotion a little more meaning.
Instead of setting a 1,000 “Like” cap like most other hospitals, we decided to stretch out the giveaway to reach an even greater number. Sherman was currently at 800 “Likes” and we wanted to surpass the standard 1,000.
In Sherman’s giveaway, the focus was on health and fitness, not on Apple Technology. Prizes were given away weekly that had a health related theme behind them. For example, the first week’s prize was a yoga mat & block. Instead of just giving away the prize, we also created videos that discussed the benefits of yoga. It’s one thing to own the exercise equipment, it’s an entirely different thing to know how to use it. We did this with a variety of other fitness prizes in the following weeks.
The grand prize was a Wii & Wii Fit Plus. This was not only a highly sought after prize, but it also would provide the winner with a fun way to exercise. Overall it was important to Sherman Hospital and us, that the contest didn’t stray far from their overall message; healthcare. In the end this giveaway not only stuck to the message, but increased the fan base by 50% gaining 400 new fans in about 1 month.
Josh McColough, Marketing Communications Manager at Sherman Health shared his thoughts about the promotion:
“We thought we’d get a good response, based on the items we were giving away, which were both fun and healthy. But we never imagined that we’d increase our Facebook fans by 50% in just a few weeks. Our employees were talking about the initiative, too. It was really fun to hear people encouraging other employees to ‘Like’ us”
The Willis Tower Skydeck in downtown Chicago includes the Ledge, a glass box that extends out 4.3 feet from the Skydeck at 1,353 feet in the air. We created their website packed with all the information a visitor would need—how to plan a visit, group information, ticket information, and more.
We also included a page about private events. But we felt that particular part of the site deserved more of a focus. We were driving brides and wedding planners to the site using Google Adwords, and we felt a page about private events didn’t do the big day justice. The Skydeck is an incredible spot to host a wedding, and we wanted to do what we could to help the engaged envision their moment. Read more…
Lieberman Management is a massive management company in the Chicago area, with over 220 associations in their current client list. They are known as one of the most dynamic management companies in the nation, and so we wanted to bring their website up to par with their reputation. Read more…
September is Prostate Awareness Month, and for most men, that is a touchy subject. The idea of prostate exam is one that most men have no problem “forgetting” to add to their to-do list. However, it is one of the most important screenings that a man can get. Prostate cancer affects 1 in 6 men and is the most common non-skin cancer in America.
Promoting the prostate screenings at Sherman Health was not an easy task. How can you promote something that makes men cringe and look the other way? Read more…
If you have great video content, I’ll wait while you give yourself a well-deserved pat on the back. You’re way ahead of the game. Whether you have 10, 25, 50, or 100+ videos, it sure feels great to have such a wide variety of content online, doesn’t it? Read more…
Doody Enterprises runs an incredible Medical Journal and Literature Update Service for healthcare professionals. Because doctors and nurses tend to be extremely busy, this update service (MedInfoNow) conveniently gathers the most recent Medical Articles within a subscribers areas of interest and emails that information to them every Friday. This saves the doctors and nurses the time to search around for new important research, and it streamlines the searchability of the Medline database, an important but often difficult to navigate collection of journal articles.
While Doody had programmed an incredible service, they approached DC Interactive Group for a complete redesign and fresh look. We accepted the challenge and recreated the website and eblast with the goal of creating a clean and easy to navigate look.
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The ICE App that we developed has been a step in a direction that not many (if any) have taken. But it’s one thing to develop an app; it’s another thing to have people download it. Read more…
Sherman Hospital was offering four free classes during Breast Cancer Awareness Month and we were charged with filling the seats. One problem was that any advertising we did could only link to the generic “Classes and Events” section of their website, forcing viewers to scroll through all of their classes to find the ones that were right for the event. This wasn’t acceptable, so we created a landing page that allowed viewers to learn about all of the classes on one page, and then link through directly to the sign up page for a class.
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The Client: Memorial Medical Center
The Project: Promote the #1 Emergency Department in Springfield
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Search engines such as Google, Bing, and Yahoo play a huge role in a consumer’s purchasing process today. Often it is the first place a person will turn to when looking up information for a product or service. However, that same person usually doesn’t dig much deeper than the first page of results. That is why it is so crucial for your business to have as many positive results on the first page as possible. That’s where we can help.
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