Facebook, Twitter and a New Blog Increase Company’s Reach Quickly Online
02.12.2011
Metrostudy, a leading provider of primary and secondary market information to the housing and related industries nationwide, was looking to grow their online presence. As a primarily B2B company, Metrostudy faced a unique problem in the Internet Marketing arena: finding the appropriate means to generate information that interested their very specific consumer audience. Senior VP of Business Development Michael Castleman knew would he was facing a challenge.
Castleman had worked with our company before on the design of their first website and turned to us again for our Internet marketing expertise. Prior to launch of the web marketing program, the Metrostudy site consisted of a sole web site with an e-list signup and contact form. We turned to Facebook, Twitter and a blog, titled the Metrostudy Report, to grow their online audience. Additionally, a variety of upgrades were made to their website.
Result? The revamped website had an increase in new visitors by 50%. And not only did more people visit the site, but they spent a lot of time looking around viewing an average of 5-6 different pages. What was more remarkable was the bounce rate (or the percentage of visitors that came to the site and left after just one pageview). Less than 1% of visitors bounced.
A revamped eblast design was used as the catalyst for the website and blog’s launch. 18% of the people who received this eblast opened it and of those people, over 40% clicked on articles that lead them to the Metrostudy Report blog. The Metrostudy Report had an astonishing level of interest from readers.
Facebook and Twitter provided another new outlet to reach potential consumers. They had previously signed up for the services, but weren’t sure how to implement their pages. Facebook tripled and Twitter quadrupled in fans in the first 6 months.
The Metrostudy name has grown beyond being an expert in housing information–they now are known for striking up conversations about the housing industry, and they are reaching 25% more people than the year prior.
