Microsite serves as landing page for a targeted audience: Brides
10.3.2011
The Willis Tower Skydeck in downtown Chicago includes the Ledge, a glass box that extends out 4.3 feet from the Skydeck at 1,353 feet in the air. We created their website packed with all the information a visitor would need—how to plan a visit, group information, ticket information, and more.
We also included a page about private events. But we felt that particular part of the site deserved more of a focus. We were driving brides and wedding planners to the site using Google Adwords, and we felt a page about private events didn’t do the big day justice. The Skydeck is an incredible spot to host a wedding, and we wanted to do what we could to help the engaged envision their moment.
The microsite includes breathtaking visuals of weddings at the Skydeck, as well as a very simple, clean presentation of FAQs and how to get in touch for more information. It also includes a simple appointment scheduler that has seen great success—during the first month after launch, the site averaged 1 appointment signup per day.
Check out the microsite.
