New Healthcare Website and Eblast Design
06.29.2011
Doody Enterprises runs an incredible Medical Journal and Literature Update Service for healthcare professionals. Because doctors and nurses tend to be extremely busy, this update service (MedInfoNow) conveniently gathers the most recent Medical Articles within a subscribers areas of interest and emails that information to them every Friday. This saves the doctors and nurses the time to search around for new important research, and it streamlines the searchability of the Medline database, an important but often difficult to navigate collection of journal articles.
While Doody had programmed an incredible service, they approached DC Interactive Group for a complete redesign and fresh look. We accepted the challenge and recreated the website and eblast with the goal of creating a clean and easy to navigate look.
On the website, we wanted to present the MedInfoNow product so it would be easy to understand, so that a healthcare professional could scan and click through the site and within minutes know everything the service had to offer. We wanted them to see the value and to make the sign up process as simple as possible.
The Weekly Literature Update that is sent to all subscribers contains a lot of information. For this redesign we segmented the information intuitively. This way the recipients can easily scan through the information without feeling overwhelmed, and they can find information that is most important to them.
Enjoy our new design!
Visit the site: www.medinfonow.com
