New website matches management company online image with their great reputation
09.29.2011
Lieberman Management is a massive management company in the Chicago area, with over 220 associations in their current client list. They are known as one of the most dynamic management companies in the nation, and so we wanted to bring their website up to par with their reputation.
Old Lieberman Management Site
As you can see in the image of the old site, it was in need a facelift. It had a lot of great information, but much of it was difficult to find, and it was written informatively without a clear target audience. It also was a bear for them to update, which was why the navigation had become cluttered over time.
New design and CMS
Our new look was built with a CMS, giving them free reign to easily update the site as information changed. Not only is the look sleek and clean (with an all new logo to match), but every page the client adds can easily be styled to keep the look consistent throughout the site and over time. Also, potential clients can easily submit an RFP, making it easy for potential leads to flow in.
The navigation is simple and clearly geared toward each target audience—current clients, potential clients, vendors, and potential employees. We updated the copy, giving the site a lively, professional, and friendly tone to keep all the information that was necessary to include easy to read.
Social media integration
Lieberman also was interested in starting up a social media program, complete with Twitter, Facebook, a blog, and an eblast. We started their social media up through our Sparking program, and we also integrated social media into the website, including the opportunity to “Like” the site directly from every page, adding an easy eList signup in the sidebar, and then including Twitter and blog integration on the homepage so readers can see the latest posts each time they visit the website.
You’ve heard enough! Check out the Lieberman Management Website.
