In October 2011, as Sherman Hospital’s annual events for Breast Cancer Awareness Month took place, the Sherman marketing team came to us with a question. Is it possible to motivate men, those notoriously stubborn creatures, to care about their personal health and wellness?
Using social media as the foundation, we were tasked with creating an online campaign that would increase user activity, promote the hospital’s trusted voice, and in general, get people talking.
We were hired to help increase the number of leads and, ultimately, the number of sales at Crown Community Development. The problem? The housing industry was on a steep decline from the launch of our Web Marketing campaign with Crown. However, we beat the odds to help increase sales in a trackable way. How so?
Metrostudy, a leading provider of primary and secondary market information to the housing and related industries nationwide, was looking to grow their online presence. As a primarily B2B company, Metrostudy faced a unique problem in the Internet Marketing arena: finding the appropriate means to generate information that interested their very specific consumer audience. Senior VP of Business Development Michael Castleman knew would he was facing a challenge.
For Sherman Health, their Heart blog has proven to be one of the most effective interactive tools in their arsenal. This is thanks, in large part, to a dedicated cardiologist on staff, Dr. Malinski. He readily answers heart-related inquiries submitted by readers, and his responses are published on the Heart blog.
Seigles Center has been in the Chicagoland area since 1881. It closed briefly from 2005 through 2009 and then reopened, focusing on cabinets as the largest distributor of kitchen and bath products in the Chicago area. The Cabinet Center was opening locations around the Chicago area and wanted to reintroduce itself in a big way. They wanted to make new contractors aware of their products and offer potential customers a reason to at least get their foot in the door and see what they had to offer.
