Sherman Hospital was offering four free classes during Breast Cancer Awareness Month and we were charged with filling the seats. One problem was that any advertising we did could only link to the generic “Classes and Events” section of their website, forcing viewers to scroll through all of their classes to find the ones that were right for the event. This wasn’t acceptable, so we created a landing page that allowed viewers to learn about all of the classes on one page, and then link through directly to the sign up page for a class.

Read more…