Our client, Sherman Health, was interested in creating a larger “Fan” base on Facebook. At the time, a lot of hospitals in the area had been promoting giveaways featuring iPads. So instead of walking the beaten path, we chose to give our promotion a little more meaning.
Instead of setting a 1,000 “Like” cap like most other hospitals, we decided to stretch out the giveaway to reach an even greater number. Sherman was currently at 800 “Likes” and we wanted to surpass the standard 1,000.
In Sherman’s giveaway, the focus was on health and fitness, not on Apple Technology. Prizes were given away weekly that had a health related theme behind them. For example, the first week’s prize was a yoga mat & block. Instead of just giving away the prize, we also created videos that discussed the benefits of yoga. It’s one thing to own the exercise equipment, it’s an entirely different thing to know how to use it. We did this with a variety of other fitness prizes in the following weeks.
The grand prize was a Wii & Wii Fit Plus. This was not only a highly sought after prize, but it also would provide the winner with a fun way to exercise. Overall it was important to Sherman Hospital and us, that the contest didn’t stray far from their overall message; healthcare. In the end this giveaway not only stuck to the message, but increased the fan base by 50% gaining 400 new fans in about 1 month.
Josh McColough, Marketing Communications Manager at Sherman Health shared his thoughts about the promotion:
“We thought we’d get a good response, based on the items we were giving away, which were both fun and healthy. But we never imagined that we’d increase our Facebook fans by 50% in just a few weeks. Our employees were talking about the initiative, too. It was really fun to hear people encouraging other employees to ‘Like’ us”