Metrostudy, a leading provider of primary and secondary market information to the housing and related industries nationwide, was looking to grow their online presence. As a primarily B2B company, Metrostudy faced a unique problem in the Internet Marketing arena: finding the appropriate means to generate information that interested their very specific consumer audience. Senior VP of Business Development Michael Castleman knew would he was facing a challenge.
An updated look with very dynamic information. Metrostudy.com includes an interactive map built in flash that pulls information from an xml feed, as well as a sidebar and footer that pulls the latest information from Twitter and the Metrostudy Report blog. The various services and contact information on the website also pull data from an xml feed. All of the forms on the website connect to the client’s SalesForce.com CRM account.
The challenge with creating the new Metrostudy.com was making sure we included a lot of different ways to display and pull in up-to-date news and data. Since their business is built on providing information, we felt it was a good fit to tie the site to Twitter and to the Metrostudy Report blog, allowing for a constant information flow.
Visit the site: www.metrostudy.com