Our ICE (In Case of Emergency) App was created for hospitals, health systems, physician groups, and any other healthcare related organization. The app can be branded for each group to include their own colors and logo. Once designed, groups can offer the branded app in app stores. Our growing roster of ICE Apps is featured below, along with the total times it has been downloaded. For more information feel free to contact us.
This app is so useful because it has the potential to save lives. Emergency responders such as paramedics are trained to look for an ICE contact in the phone of the person in need. Unfortunately, most people have their phones locked. This app allows the ICE contact to be clearly displayed across the lock screen for paramedics to see. The app also allows users to input allergies and medications. It also lists your hospital’s nearby locations including a map display.
Total Downloads*
iTunes Version: 21,075
Android Version: 4,568
*(data as of 1/6/2013)
Our hospital clients who have created a branded ICE app have found success by marketing the app to their audience through eblasts, Facebook, signage around the hospital, mobile advertising and even billboards and bus ads. Providing the app to their patients and those in their service area positions the them as a current, high-tech hospital. The ICE app is offered to patients as a free service and sends the message that the hospital cares about the safety of their community.
Our client, Sherman Health, was interested in creating a larger “Fan” base on Facebook. At the time, a lot of hospitals in the area had been promoting giveaways featuring iPads. So instead of walking the beaten path, we chose to give our promotion a little more meaning.
Instead of setting a 1,000 “Like” cap like most other hospitals, we decided to stretch out the giveaway to reach an even greater number. Sherman was currently at 800 “Likes” and we wanted to surpass the standard 1,000.
In Sherman’s giveaway, the focus was on health and fitness, not on Apple Technology. Prizes were given away weekly that had a health related theme behind them. For example, the first week’s prize was a yoga mat & block. Instead of just giving away the prize, we also created videos that discussed the benefits of yoga. It’s one thing to own the exercise equipment, it’s an entirely different thing to know how to use it. We did this with a variety of other fitness prizes in the following weeks.
The grand prize was a Wii & Wii Fit Plus. This was not only a highly sought after prize, but it also would provide the winner with a fun way to exercise. Overall it was important to Sherman Hospital and us, that the contest didn’t stray far from their overall message; healthcare. In the end this giveaway not only stuck to the message, but increased the fan base by 50% gaining 400 new fans in about 1 month.
Josh McColough, Marketing Communications Manager at Sherman Health shared his thoughts about the promotion:
“We thought we’d get a good response, based on the items we were giving away, which were both fun and healthy. But we never imagined that we’d increase our Facebook fans by 50% in just a few weeks. Our employees were talking about the initiative, too. It was really fun to hear people encouraging other employees to ‘Like’ us”
The ICE App that we developed has been a step in a direction that not many (if any) have taken. But it’s one thing to develop an app; it’s another thing to have people download it. Read more…
Sherman Hospital was offering four free classes during Breast Cancer Awareness Month and we were charged with filling the seats. One problem was that any advertising we did could only link to the generic “Classes and Events” section of their website, forcing viewers to scroll through all of their classes to find the ones that were right for the event. This wasn’t acceptable, so we created a landing page that allowed viewers to learn about all of the classes on one page, and then link through directly to the sign up page for a class.
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For Sherman Health, their Heart blog has proven to be one of the most effective interactive tools in their arsenal. This is thanks, in large part, to a dedicated cardiologist on staff, Dr. Malinski. He readily answers heart-related inquiries submitted by readers, and his responses are published on the Heart blog.
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Our Web Marketing Program encompasses everything from building websites to answering individual questions on our clients’ Facebook Pages. All of the work that goes into the program creates an unwavering online presence.
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Build a hospital in :30
Sherman Hospital was building the first new hospital in the area in over a decade. The New Hospital was located a few hundred yards off a main road, so traffic driving by didn’t have a view of the construction process. We set Sherman up with a web cam that streamed the construction live.
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The ICE (In Case of Emergency) App was created for health systems, hospitals and physician groups. The app can be branded for each group to include their own colors and logo. Once designed, groups can offer the branded app in app stores.
The app allows users to input emergency contacts. A primary contact is added to the home screen wallpaper, along with the health system, hospital or physician group’s logo. Users can also input conditions they may have, medications they are currently taking, and medications they are allergic to. Finally, the app provides the user with the various locations and phone numbers of the branded health system, hospital or physician group.
ICE App Clients:
A customized mobile website was created for ShermanHealth.com. The mobile site features hospital locations, hospital floorplans, useful businesses around the hospital, find a physician, send an ecard, contact us, and social media links. The functionality of the mobile site ties into the existing database. The mobile site features autodetection for “smart phone” and WAP phone templates.
Visit the site from your mobile device: www.shermanhealth.com
A customized website built from scratch, which includes updatable admin modules to control the physician finder, class scheduler, ecards, quality graphs, promotions, cancer trials, file library, and monthly events.
This website was a large undertaking and took a lot of collaboration with the client not only in the design stages but also the structure stages, as we wanted to build a website that encompassed all of their particular needs. This website is an ongoing process as we strive to keep ShermanHealth.com up-to-date with the latest technology and tools needed to succeed in the interactive world.
Visit the site: www.shermanhealth.com
