Client Requirements
In October 2011, as Sherman Hospital’s annual events for Breast Cancer Awareness Month took place, the Sherman marketing team came to us with a question. Is it possible to motivate men, those notoriously stubborn creatures, to care about their personal health and wellness?
Using social media as the foundation, we were tasked with creating an online campaign that would increase user activity, promote the hospital’s trusted voice, and in general, get people talking.
